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How Ethical Fashion Brands can Aim to Sustain

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With the Earth healing while we all rest at home and all of us slow down our pace of life, everyone comes together to agree upon the fact that our society needs to grow into renewable and sustainable techniques that endorse ethical brands; from every step through how people produce to how they indulge in accessories, shoes, clothing, and other fabrics. Leading the way are all virtual clothing businesses in Sweden with their strong purpose: to boost recycling and reuse; one of the few ways to save the environment. As for the rest of the clothing businesses- sustainability and CSR managers publicly talk about how they work to restructure their business units, store notions, and production procedures more towards sustainability and protection of the environment.


But regardless of the increasing interest in sustainability there aren’t many clear definitions of sustainability and the environment. Some say that they are drastic measures, some say they are small measures to be taken and some say that it is a lifestyle to be adapted. But for now, let’s get into the theory of it.


Ethical fashion can be defined as accessories, shoes, and clothing that can be manufactured, promoted, and found taking into consideration both socio-economic and ecological facets with utmost importance to the environment around us. In training, this indicates constant work to enhance all stages of this item's lifecycle, from design, raw material production, manufacturing, storage, transport, promotion, and last selling, to use, reuse, repair, remake and recycling of this solution and its components. By an ecological perspective, the target must be to reduce some unwelcome result to the environment by this product's entire life span from: 

  • assuring efficient and careful utilisation of natural resources of the environment (energy, water, soil, land, animals, plants, and biodiversity, ecosystems, and so forth)

  • selecting renewable energy sources (wind, solar, and so forth) at every point, and also

  • refining repair, remake, reuse, and recycling of this solution and its components.

Additionally, ethical brands run directly under designers, should subscribe to encourage sustainable consumption of patterns, washing and affectionate approaches to methods like zero waste and designing the waste out of fashion within the initial brainstorming stages, with innovative techniques.


Ethical brands take into consideration the work environment and several workers that work behind the scenes to produce the clothing industry potential; from who grow the materials, to the garment workers sewing pieces collectively. Some brands state that they do good but don't place their money where their mouth is. For all of us, this really goes deeper compared to some other brand's image that is general. Good trade certificates and fair wages show a purpose into a new outgrowth in sales and profit but towards the development of ethical brands who produce the newest trends in fashion.


Sustainable fashion is about creating clothing, accessories, and shoes in ways that are friendly to the environment and socio-economically sustainable. Green Strategy has identified seven kinds of sustainable consumption from a manufacturer and user perspective. This strategy, which is also implemented by zy-lk, is a universal guideline that allows us to follow a structural business model that is completely in sync with ethical brands policy and ideologies. But that's not nearly enough, is it? We ensure to make it a point that the regulations and rules are followed above and beyond needed, in order to be categorised under “Ethical Brands”. These principles are not followed out of just necessity, but out of passion by every single employee in the workshop.


Design and fashion brands have a responsibility to improve their supply, production, and advertising techniques and strategies to make sure that we, as an entire industry, come under the huge umbrella of sustainability. If innovation for sustainability isn't something that a brand can adapt immediately, then big organizations have the possibility to donate to sustainable consumption patterns. Some ethical brands offer fashion or possess pioneered systems for accessories and leasing clothes. Some ethical brands focus chiefly on creating fashion that's of premium caliber and ageless structure, i.e., of long-term style and endurance. Other ethical brands have put up recycling and collection systems, which affirms increased fabric recycling. To produce clothes with fabrics that are certified (according to ecological tags and reasonable commerce) is just another strategy to advertise higher sustainable consumption patterns. 


Sustainability can be found at the very foundation and core of zy-lk, which before it’s inception, laid down all the possible methodologies of functioning and picked the most feasible sustainable consumption pattern for the planet, people, business and the whole environment at large. This is the main reason behind a slow fashion business model where products are manufactured against orders only, neatly wrapped in recycled packaging and shipped. To know of our other sustainable methods, head over our blog on Paradox of Sustainable Fashion or visit the About Us page.